Kellogg’s released the cereal box to support GLAAD on Spirit Day.
Kellogg’s joined forces with GLAAD to launch their All Together Cereal. The box includes six different individually-packaged cereals, which the company hopes will illustrate how we all belong together.
“We all belong together. So for the first time in history, our famous mascots and cereals are offered exclusively together in the same box for All Together Cereal. It’s a symbol of acceptance no matter how you look, where you’re from or who you love.”
The product hit supermarket shelves on Spirit Day; an event celebrated on the third Thursday of October to raise awareness to the bullying endured by the LGBTQ+ community. Spirit Day participants are urged to wear the color purple in solidarity.
The cereals featured in the All Together box are Frosties, Fruit Loops, Rice Krispies, Raisin Bran, Frosted Min-Wheats, and Corn Flakes. Kellogg’s also declared that it was donating $50,000 to help boost GLAAD’s initiatives.
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In a statement, Priscilla Koranteng, the Vice President for Global Talent and Chief Diversity Officer at Kellogg’s, stated: “We are firmly committed to equity and inclusion in the workplace, marketplace and in the communities where we work and live.”
“We have long been allies and supporters of LGBTQ employees, their families, and the community. For more than 100 years, Kellogg has nourished families so they can flourish and thrive, and the company continues to welcome everyone to the table.”
GLAAD’s Senior Director of Development and Integrated Marketing John McCourt said: “We are proud to partner with Kellogg’s again this year to help extend the important message of Spirit Day to households across the country.”
“The All Together cereal encompasses the values of diversity, equality, and solidarity that Spirit Day is all about, and we hope that LGBTQ youth everywhere receive the messages loud and clear.”
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