As Pride Month 2025 gets underway, American Eagle and Aerie have launched their latest Pride collections, offering more than 50 new styles designed to champion self-expression and inclusivity. Beyond the vibrant apparel, both brands are reaffirming their commitment to the LGBTQ+ community through a significant contribution to their long-standing nonprofit partner, It Gets Better.
The American Eagle Pride collection, now live on its website, features over 52 styles embodying a “DIY spirit of self-expression.” This theme translates into unique designs such as paint-splattered denim, intricate crochet pieces, and custom-feel graphics. The collection spans a variety of tanks, tees, pants, and accessories, including “team-inspired” pieces with jersey lettering, encouraging wearers to proudly showcase their authentic selves.
Complementing American Eagle’s offerings, Aerie’s 2025 Pride collection presents a range of “playful, wearable styles.” From fashion-forward bodysuits to comfortable boxer shorts and graphic tanks, the Aerie collection is designed for versatility, encouraging mixing, matching, and year-round wear. This approach underscores a commitment to inclusivity that extends beyond a single month, promoting acceptance and celebration every day.
The launch of these collections is accompanied by a joint contribution from the AE Foundation and the Aerie Real Foundation to It Gets Better, a nonprofit organization dedicated to empowering and connecting LGBTQ+ youth around the globe. This ongoing partnership highlights the brands’ commitment to meaningful support for the community.
Pride collections like those from American Eagle and Aerie hold significant importance, particularly in the current social landscape. They serve as more than just fashion statements; they are visible declarations of support for the LGBTQ+ community. For many queer individuals, seeing mainstream brands embrace Pride through dedicated collections and charitable contributions can be deeply affirming, fostering a sense of belonging and visibility. This is especially crucial for young LGBTQ+ people who may still be navigating their identities and seeking reassurance that they are seen, valued, and celebrated.
These collections also play a vital role in normalizing LGBTQ+ identities in everyday life. By integrating rainbow motifs, inclusive messaging, and diverse representation into their marketing, brands help to challenge stigma and promote broader acceptance. The “DIY spirit of self-expression” touted by American Eagle’s collection, for instance, directly aligns with the core tenets of Pride: individuality, authenticity, and the freedom to express one’s true self without fear or judgment.
Furthermore, the financial contributions made by companies like American Eagle and Aerie to organizations such as It Gets Better provide essential funding for programs that offer critical resources, support, and hope to LGBTQ+ youth. These funds enable initiatives that combat bullying, provide mental health resources, and create safe spaces, directly addressing some of the most pressing challenges faced by young queer individuals.
The continued commitment from major retailers like American Eagle and Aerie through their annual Pride collections and philanthropic efforts demonstrates a tangible dedication to LGBTQ+ inclusivity. Their designs offer consumers a way to express their solidarity and pride, while their financial support helps to build a more equitable and accepting future for the next generation of the LGBTQ+ community.
