MISTR is turning up the volume on sex-positivity, access, and confidence with its just-launched 2025 campaign, and it’s bringing a whole new class of queer ambassadors to the frontlines. Among them is Brazilian-American model and creative Bruno Alcantara, who is stepping into the spotlight as one of the 12 newly announced MISTRs with a mission: to make free sexual healthcare not only accessible, but irresistible.
From social media heartthrobs to viral LGBTQ+ creators, the Class of 2025 is fierce, fresh, and unfiltered—just like MISTR’s promise to deliver free PrEP, DoxyPEP, STI testing, and long-term HIV care across the U.S. No insurance? No judgment. Just 100% discreet, free care, delivered directly to your door via mistr.com.
We caught up with Alcantara to talk about his journey with PrEP, what makes this campaign different, and why being confident in your sexual health is the sexiest thing you can wear.
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From Customer to Campaign Star
Alcantara’s relationship with MISTR didn’t start with modeling, it started with trust.
“I’ve worked with MISTR before at DragCon, and I’ve actually been a customer for a few years,” Alcantara shared. “Now we’re making the relationship official.”
For Alcantara, becoming a MISTR ambassador means more than showing up in a campaign. It’s about showing up for his community.
“To be a voice for sexual health, to spread awareness, to help people protect themselves—it’s personal.”
Flipping the Script on Sexual Wellness
This year’s campaign unapologetically pairs face and body with facts. And for Alcantara, that’s what makes it revolutionary.
“When you’re protected, you get to relax and enjoy more. That peace of mind is sexy,” he said. “And if you can get that for free? Even better.”
The campaign is clear: There’s nothing shameful about knowing your status, being informed, and taking control of your sexual health. If anything, it’s empowering.
Sex-Positivity With Purpose
The shoot itself was just as bold as the campaign’s message. “It was like going back to school,” Alcantara laughed. “We had three intense days on set, but it was full of energy and fun. It really felt like we were building a new family.”
And that authenticity shows. Alcantara describes the experience as “liberating,” especially in a campaign that proudly centers queer voices, sex-positivity, and real-life access to care.
“By being ourselves, we give others permission to do the same. That’s the beauty of it.”
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Tools, Tips, and Test Results
Alcantara is candid about his sexual health journey, from the nerves of his first STI test to building a “sexual health toolkit” stocked with PrEP, DoxyPEP, lube, condoms, and even mouthwash.
“I’d tell my younger self: I’m proud of you for taking that step,” he said. “Eventually, you’ll protect yourself, and feel confident doing it.”
His advice to anyone curious about PrEP or DoxyPEP? “Start by knowing your status. From there, you have options, and MISTR gives you those without the barriers.”
Making Health Care Hot
MISTR’s 2025 campaign is more than just a photoshoot, it’s a movement. With no insurance requirements, no cost, and no stigma, it’s reimagining how we approach queer sexual wellness.
And for Alcantara, being a part of it is both meaningful and sexy. “When you feel free and confident, that’s what makes it hot.”
