The creative mindsΒ at Smyths ToysΒ just won my vote for the “Greatest Toy Company in the World” award.TheyΒ released an ad featuring a little boy dubbing Beyonceβs βIf I Were a Boyβ withΒ βIf I Were a Toy.β Itβs so adorable I canβt even see straight (as if I could anyway).
The company has already garneredΒ a ton of press around the video, which focusesΒ onΒ the fantastical adventures of a boy who dreams of being a toy.
Related: Little Boy Stars in a Barbie Commercial
Near the beginning of the song, the boy sings,Β “Be the Queen of the land,” and in that moment heΒ transformsΒ into the Queen of what appears to be Furbyland.
Although the child presents as male, they could obviously be gender non-conforming, but that’s a post for another day. In the meantime, watch the progressive and incredibly entertaining video below!
https://www.youtube.com/watch?v=LRpvxLIelBw