How To Get Followers On TikTok: The Top Tips & Strategies
One of the newest social media platforms, TikTok has exploded in popularity because of its short, engaging video content. However, it can be really hard to gain followers and create the right TikTok content to increase your reach.
Wondering how to get more followers on TikTok and how to be TikTok famous? Follow our easy guide to build your target audience. Whether you have a new TikTok profile or you just haven’t been as focused on gaining followers, these tips can help you get more engagement!
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Target Specific Demographics
One of the biggest rookie mistakes that TikTok creators make is trying to create content designed to appeal to everyone. Find your niche audience, target your social media content to them, and think about what kinds of videos they would enjoy watching.
Not sure where to start? Take a look at what similar TikTok influencers are posting and note what their most popular videos are. Use these numbers and their content to come up with your own ideas for your feed.
Think about your potential TikTok followers’ likes and dislikes as well. What would they like to see on a social media platform, and what would they avoid watching? Over time, you’ll be able to get a handle on what user-generated content would be most popular with them and increase brand awareness.
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Create TikTok Challenges
Not sure how to become TikTok famous? One of the easiest ways to get more followers on TikTok is to create video challenges or participate in a current TikTok game. Scroll through the app to see which TikTok challenge is trending and think about how they will fit your TikTok account. It’s a great way to build brand awareness and introduce TikTok users to your unique content!
Pay Attention To Trends
While it’s good to make unique content, you should also pay attention to what’s trending on TikTok. Visit the Discover Page to identify hot TikTok trends and create engaging content to upload ASAP.
Trends can include certain pop culture jokes, sound clips, trending songs, or a cool new video effect. Just make sure that even if you’re uploading quickly to take advantage of a trend, your own content is still high-quality and fun.
Use Search Keywords And Relevant Hashtags
Like other social media platforms, you can use content-specific hashtags and keywords to find content on TikTok. Think about how users search for content on TikTok. Building more specific keywords can make it easier for more TikTok users to find your videos.
While other TikTok creators may resort to tagging all the trending hashtags in their TikTok videos, this is a big no-no for gaining more followers. The TikTok algorithm rewards posts that are more targeted, and works against users that use a bunch of hashtags. Use the right hashtags to reach your target audience.
There are two hashtags that we recommend you include in all your TikTok videos: #foryou and #fyp. While it’s not confirmed to increase your chances of ending up on the popular For You page, it can still help you reach a wider TikTok audience.
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Add A Call To Action
Thinking of how to get more TikTok followers to like and subscribe to your social media channels? End your TikTok video with strong CTAs. Your calls to action can ask your target audience to visit your profile, follow you, or view your other videos. You can use a simple text sticker to do this.
While doing this with all your videos might turn off your targeted followers, it’s perfectly fine to do this every now and then. One simple way that you can do this without being too obvious is to create videos with multiple parts. “Follow to catch part 2!” is a clear CTA that can help you gain engaged followers.
Try TikTok Ads
If you have the budget to spare, you can try this to see if it will boost your visibility on your audience’s TikTok feed. Brand takeovers and in-feed ads are a popular way to appear on a user’s feed on the “For You” page.
Note that you’ll still need to create your own video content, so think of creative ideas that will catch a larger audience’s interest.
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Engage With Other TikTok Users
Remember to keep the conversation going with your TikTok followers. Like and comment on their videos to get their attention and increase engagement. The one-on-one connection that you can get from comments is valuable for building rapport with a larger audience.
If you’re thinking about how to get a lot of followers of TikTok, you should also try creating TikTok duets or stitching your videos to those of other users. Dueting places your video next to theirs in a unique post, allowing you to react to their content or complement it. Stitching lets you add your video to the end of theirs.
Don’t just stitch or duet with a video simply because it’s popular! Make sure that you’re stitching or dueting with content that is relevant to your own. This strengthens your TikTok identity and helps you carve out a more defined niche for your videos.
Cross-Promote To Other Platforms
Let your followers on other social platforms know that you’re on TikTok! Your Youtube and Instagram followers may not know that you have a TikTok profile, so it’s smart to give them a heads-up to like and follow there too.
Twitter and Instagram make it easy to reshare your feed videos: you can save a user’s video with the TikTok logo and the content creator’s handle. You can then upload them to Twitter or Instagram as is. This will make it easy for your followers to find and follow your account.
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Try These Basic Tricks To Get More Followers
You don’t need to hire a social media marketer to become popular on TikTok. Get inspired by these ideas and have a look at what other brands and users are doing. By engaging with more users and making use of the right trends, you can quickly build up a genuine audience on TikTok.
This platform is a great way to boost a brand’s visibility, drive traffic to a site, or simply amass a bigger social following. With a large enough audience, you can even start getting paid to be a TikTok influencer, so keep posting and see which tips work best for you!
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