Lazoschmidl released a 2020 calendar and it’s fire.
Swedish-German non-binary brand Lazoschmidl, a champion of queer style, enlisted photographer William Baker to shoot their new calendar. The calendar features several stunning men modeling various pieces from the Lazoschmidl S/S 20 collection for each month.
Lazoschmidl is known for challenging norms and breaking fashion standards, all while preserving a striking queer vibe. Unsurprisingly, the S/S 20 collection delivers on expectations. In a campaign throbbing with 90’s nostalgia, Josef Lazo and Andreas Schmidl created a “rebellion” against the typical high school social tropes.
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The calendar references such conventions, but connects them with tongue-in-cheek homoeroticism and neon colors, effectively presenting a queer variant of these old stereotypes.
