The water, the shameless nudity, they did not hold back. These gay Abercrombie & Fitch moments were intense.

Abercrombie & Fitch has made a sharp pivot to its branding since former CEO Mike Jeffries resigned in 2014. They’ve distanced themselves from their “cool kids” era, where the company’s sexualized image resulted from discriminatory hiring tactics. But, it’s safe to say that gay Abercrombie & Fitch ads were the norm back in the day.

Under new management, Abercrombie & Fitch includes a variety of body types, races, and identities in its branding. And when Netflix announced the new documentary White Hot: The Rise and Fall of Abercrombie & Fitch, the company received praise online for its transparent response.

While the company still has growing to do today, many of its old campaigns embraced homoeroticism decades ago. We’re talking images of naked men cuddling and showering together appearing on the side of tote bags. Don’t believe us? Here are 29 gay AF (gay Abercrombie & Fitch, duh) moments in history.

1.

He’s in the middle of showing his bros how to do the “bend and snap.”

2.

Are we about to kiss right now? Because I don’t really see another option.

3.

Just a handful of guys drying off after a nude swim. Nothing to see here.

4.

Don’t worry; pants are optional at football practice.

5.

How many guys does it take to bandage a knee? At least three.

6.

Art imitates art.

7.

I’m sorry, are we interrupting something?

8.

Too many longing looks to count.

9.

I heard there was a car wash going on over here? Oh.

10.

Sweeter than candy on a stick…

11.

Let’s play a game. Guess whether this photo is from an adult film or an A&F ad. We know it’s tricky.

12.

When they lift you so you can reach the shampoo >>>>

13.

A little playtime before shower time.

14.

Moody solo showers can be fun too.

15.

As Cher once said, it’s in his kiss (That’s where it is).

16.

Oh, look, we’re back to group showers again.

17.

Hold on; I need to grab the conditioner this time.

18.

Just four guys chillin’ in a swimming pool…

19.

Peek-A-Boo

20.

Alright, boys! Let’s hit the showers again.

21.

Take my arm. I mean leg.

22.

Netflix and chill? 

23.

Jealous much? 

24.

Doctors orders? 

25.

Three’s company. 

26.

Save a horse ride a model. 

27.

Suns out buns out.

28.

Surf’s up!

29.

A quicky. 

Bonus

You’re welcome.